What is the primary focus of the Maintenance stage in the TTM?

The primary focus of the Maintenance stage in the Transtheoretical Model (TTM) is to continue a change for longer than 6 months. In this stage, individuals have successfully made a behavioral change and are now working to sustain that change over time. The Maintenance stage is crucial because it helps prevent relapse into previous behaviors and solidifies the new, healthier habits formed during earlier stages of change.

In this phase, individuals often employ strategies to reinforce their commitment, such as setting goals, seeking social support, and continuing educational efforts about the behaviors they have adopted. Emphasizing the continuity of these positive changes enables individuals to navigate challenges and setbacks that may arise, thereby enhancing their overall well-being.

Understanding the characteristics of this stage is essential for effective health and wellness coaching, as it guides how to support clients in maintaining their achievements and integrating new behaviors into their daily lives for the long term.